Laplace App

My Role: UI/UX Designer

Duration: 3 months

Year: 2023

Company: Centrios - ASSA ABLOY

Summary

Laplace is a broker platform that offers multiple investment opportunities like stocks, mutual funds, currencies, indexes, or commodities. Laplace broker offers advanced AI-driven time-series analysis for predicting a return in 5 years horizons with particular accuracy, determining the risk of the investment.

The platform will be available in browsers like Google Chrome, Safari, Opera, or Mozilla Firefox, etc. The goal is to create an easy-to-understand and responsive (desktop and mobile devices) user interface, offering a high-quality user experience based on the human-centered design process, respecting common UX and UI design principles.

User Story

As a user, I want to see my portfolio performance, customizable watchlist, trending opportunities, and trades history in one place called Overview.

Usability Metrics

The existing setup for data filtering flow within VaultNext’s Unity platform had become a bottleneck for users managing large datasets. Users reported that the process was:

Time to Apply Filter: Avg. 3.2 minutes per filter setup
Drop-off Rate: 45% of users abandoned the filter before completing it
Customer Support Tickets: 22% of report-related tickets involved filter usability
User Satisfaction (CSAT): Scored 3.1/5 on filtering ease

Information Architecture

Low-Fis

High Fidelity

Design Kit

AvericsUnity

Final Results
(Post-Launch Metrics)

Collaborating with

cross-functional disciplines to drive business growth.

66% Faster

Time on Task:

Before - 3 mins 20 secs

After - 1 min 10 secs

Improvement - Time on task is now 66% faster.

Over 67%

Task Completion Rate:

Before - 55%

After - 92%

Improvement - completion rate improved by over 67%.

-37%

Drop-off During Filtering:

Before - 45%

After - 8%

Improvement - drop-off rate dropped by 37%.

+1.5

User Satisfaction (CSAT):

Before - 3.1/5

After - 4.6/5

Improvement - CSAT improved by 1.5.

Conclusion

The new filter design in Unity by VaultNext significantly improved usability, performance, and user satisfaction. This project showcased the value of user-centered design, strong cross-functional collaboration, and data-driven iteration.