Hello, Samuel here!
A UX leader focused on systems thinking and experience strategy, building scalable enterprise products that drive operational excellence.
Featured Work
Centrios
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VaultNext
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Centrios Design System
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Genetec
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AWL NextLock
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The Link
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Media Consultation
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Featured
Work
No one can miss you now
Featured
Work
No one can miss you now
Trusted Worldwide
Results I've delivered on multiple projects
Collaborating with
cross-functional disciplines to drive business growth.
+36%
Businesses Served: Partnering globally, we deliver tailored marketing solutions to meet diverse needs and goals.
83%
Monthly Website Visits: Our campaigns consistently drive significant traffic, boosting online presence and engagement.
$2M+
Gross Monthly Ad Spend: Managing substantial ad budgets, we optimize campaigns for high return on investment.
4.6/5
Countries with Active Clients: Operating globally, our strategies ensure effective market penetration across diverse regions.
About Me
Samuel is Senior UX/UI Designer crafting intuitive, scalable experiences for global B2B and B2C users. I currently lead Experience strategy for enterprise and commercial SaaS platforms that power real-world impact at ASSA ABLOY Americas.
Whether it’s launching scalable design systems, building or modernizing legacy interfaces, or aligning cross-functional teams, I deliver solutions that move the needle on user trust and business value.
My work on platforms like Centrios, VaultNext, Genetec, Securitron, H.E.S, and AWL focuses on solving complex service challenges through design systems, UI modernization, and agile collaboration. I recently led the award-winning redesign of the Centrios platform, recognized with the 2024 SIA New Products & Solutions Award, and achieved a 36% MoM increase in engagement.
I thrive in cross-functional teams—leading design reviews, facilitating workshops, and aligning stakeholders around user and business goals. From reducing post-release UI bugs by 45%, to improving design-to-dev cycle times by 25%, to creating scalable design systems that improve delivery speed by 67%—my mission is to design not just for beauty, but for impact.
Integrity
I protect the coherence of vision from strategy through execution, even under pressure.
Clarity
I believe reducing confusion through structure and simplicity is a core professional duty.
Stewardship
I take long-term ownership of outcomes, not just responsibility for tasks.
Depth
I prioritize substance, systems, and root causes over surface-level solutions.
Design Leadership
I set clear direction and principles that enable teams to execute independently. I focus on shipping high-impact work over perfect artifacts.
Systems and Product Thinking
I design systems, not screens—creating reusable patterns that reduce complexity and operational overhead. My work enabled faster onboarding and consistent access control across users and devices.
Product Design
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User and Business Advocacy
I advocate for user needs by translating usability pain points into clear business impact, enabling faster stakeholder alignment and higher-confidence product decisions.
Stakeholder Management
I align cross-functional stakeholders by translating UX decisions into business and operational impact. This helped leadership make faster decisions with shared clarity.
Experience Strategy
I design end-to-end experiences that prioritize clarity, efficiency, and repeatability. My work reframed key workflows to improve task confidence and completion.
Word On The Street
Brian Lieberman
General Manager, Centrios Platform
He does an excellent job. He’s clearly invested, thoughtful in his approach, and consistently engaged with both the process and the intent of the program. He picked things up very quickly, and his contributions have been meaningful from early on. I’ve shared this feedback with the VP as a note of praise.
Nehal Patel
Senior UI/UX Specialist, ASSA ABLOY
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Maria Lopez
Branding Director
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What Our Clients Are Saying...
Brian Lieber
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